OGG Beer Game
Reveal the hidden dynamics of your supply chain. Your teams will experience the bullwhip effect firsthand and learn how small demand variances cascade into major disruptions.
Visualize demand impact
Watch demand variances ripple through every link in your supply chain. Clear graphics show how decisions at one point impact inventory, costs, and service levels across the entire network.
Experience the bullwhip effect
See how information delays and order batching amplify demand signals. Your teams will understand why small customer changes create massive factory swings and learn strategies to dampen the effect.
Rapid learning cycles
Complete a full supply chain simulation in minutes, not hours. Fast gameplay means your teams can run multiple scenarios, experiment with different strategies, and extract rich insights quickly.
Pricing
The Beer Game may be licensed in two different ways: for a specific event or as a recurring subscription.
Small single event
Up to 20 participants per event
1 game / event
Duration: 10 to 50 weeks
Standard demands
Desktop & Mobile
Support Materials
Performance Reports
Larger single event
Up to 40 participants per event
1 game / event
Duration: 10 to 50 weeks
Standard demands
Desktop & Mobile
Support Materials
Performance Reports
Unlimited for one month
Up to 40 participants per event
8 games / month
Duration: 10 to 50 weeks
Standard demands
Desktop & Mobile
Support Materials
Performance Reports
Unlimited for one year
Up to 48 participants per event
20 games / month
Duration: 10 to 50 weeks
Custom demands
Desktop & Mobile
Support Materials
Performance Reports
OGG Beer Game
The OGG BeerGame is an interactive business simulation that effectively teaches the principles of supply chain management. In this game, participants experience the challenges and complexities of managing a supply chain for a beer production and distribution company. Through the game, players learn about the dynamics of supply and demand, inventory management, production planning, and the impact of decision-making on the overall performance of the supply chain. The game simulates the real-world challenges faced by supply chain managers, such as delays in production, fluctuations in customer demand, and the bullwhip effect.
Schedule a consultation
Streamlined decision interface
One clean page for all ordering decisions. Optional team chat lets supply chain partners coordinate in real-time, with customer satisfaction metrics visible throughout.
Individual performance insights
See exactly how each role performed across the supply chain. Compare retailer, wholesaler, distributor, and factory results to identify where coordination broke down.
Total chain cost analysis
Track holding costs, backorder penalties, and total expenses at each supply chain link. Understand the true financial impact of ordering decisions and communication delays.
Rich visual analytics
Transform raw data into understanding with charts and graphics that reveal patterns. Your teams will see the bullwhip effect visualized and grasp supply chain dynamics at a glance.
Instructor control dashboard
Control decision timing and enable or restrict communication between supply chain partners. Get a quick overview of all chains' performance to guide the debrief discussion.
See how our simulations can improve your training
Our team can help you decide which of our business simulation works best for your use case.
